"It’s easy to think you know your capture rate for patients purchasing frames and contact lenses, but you’d be surprised. Your numbers may not be as reliable as you think."

In this article, Dr. Brianna Rhue examines different ways your capture rate numbers may be skewed. From faulty pandemic numbers to lack of tracking your patients' purchases, Dr. Rhue provides insights on how to find your TRUE frame and CL capture rate. By implementing an easy way for your patients to shop with your practice, you can build a better patient-practice relationship, and improve your capture rate.

You can read the entire article here.