ODs need to look to the future to improve their practice. But they need help from their staff to actually commit to change. ODs need an integrator, someone who analyzes new technology, and then implements this technology in their optometry practice. You do not need to hire an integrator. Innovation starts in the office; it starts with a technician, or a general manager, or even an associate. It starts with a current staff member who will assess your problems, and then implement solutions.